LG 27U731SB-W computer monitor 68.6 cm (27") 3840 x 2160 pixels 4K Ultra HD LCD White

One screen. Endless possibilities.
Experience stunning 4K picture quality for work and play, with possibilities that fit your day. Powered by webOS, manage home office tasks without a dedicated PC and enjoy a wide range of content, seamlessly balancing productivity and entertainment on a single screen.

Versatile display for both work and play
4K UHD (3840x2160) IPS display lets you experience visual immersion, whether you're working or enjoying entertainment.

Home Office ready without a dedicated PC
webOS brings essential Office apps directly to your Home Office, enabling you to work without a dedicated PC at your desk. From document creation to file management, cloud-based applications support everyday productivity on screen, while webOS lets you access your PC remotely through remote PC when needed.

Seamless channel surfing
Thanks to webOS, enjoy seamless access to a wide range of content through popular apps like Netflix, Prime Video, Disney+, YouTube, and Apple TV.Personalized recommendations, Sports, Gaming apps, along with intuitive remote control, create a seamless viewing experience. Meanwhile, the 3-side virtually borderless slim white design and integrated speakers enhance visual immersion and sound quality.

Style your space with over 4,500 curated artworks
With LG Gallery+, explore a wide range of curated artworks from partners like The National Gallery, MMCA, Magnum, and more. Display art on your smart monitor to enhance your workspace or personal space, bringing visual inspiration into your daily routine.

Optimal brightness in any light
Auto Brightness Control automatically adjusts brightness based on ambient lighting, supporting comfortable viewing in any environment.

Smart connectivity for seamless device sharing
Share content to the monitor with Google Cast*** as a fast and seamless way to connect. AirPlay 2* for Apple devices and Screen Share** for Android devices provide additional options for flexible mirroring and media transfer. Enjoy smooth viewing and audio on a larger screen with minimal steps, across all your favorite devices.

AI Picture Pro, upscales every frame with pixel precision
Enjoy your LG Smart Monitor without compromising visual quality. AI Super Upscaling intelligently analyzes individual objects within a scene and enhances them to deliver improved picture quality, while Dynamic Tone Mapping Pro ensures balanced brightness and precise detail for each object. AI Picture Pro optimizes overall image quality, creating a clearer, more immersive viewing experience on webOS.

Vivid color and deeper contrast for clear visuals
HDR10 Pro enhances highlights and shadows to deliver clearer detail and deeper visual depth when accessing content via webOS. With up to 90% DCI-P3 color coverage, the display also brings richer, more expressive color for a more dynamic 4K viewing experience. AI HDR Remastering automatically optimizes color, brightness, and contrast, elevating SDR picture quality to HDR levels for richer, more realistic visuals.

AI Sound Pro fine-tunes your sound for impact
AI Surround Sound delivers immersive, room-filling audio with Virtual 11.1.2 Ch, creating a multi-dimensional sound experience. AI Object Remastering automatically extracts and separates dialogue, music, and effects, then remasters them for enhanced voice clarity and richer musical expression—so every word is heard clearly and each genre stays true to its original intent. Within webOS, AI Sound Pro intelligently balances sound to support a clear and immersive listening experience.

Easily navigate and point like an air mouse to enjoy AI Hub
Control your Smart Monitor easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.

Get personalized content recommendations and information
Generative AI delivers recommendations based on context such as content type, time of day, and preferences. AI Concierge provides personalized content suggestions and information, while Generative AI supports image and music generation, allowing you to search, discover, and create directly on the Smart Monitor with the AI Magic Remote.

Multitasking hub with powerful connectivity
The USB-C® port supports display, data transfer, and device charging (up to 65W), enabling seamless laptop connectivity—all at the same time through a single cable. With multiple ports including 2× HDMI, 2× USB, and USB-C®, the smart monitor is compatible with a wide range of devices, ensuring smooth connectivity while keeping your desk clutter-free for optimal space utilization.

Easy to optimize effortlessly with LG Switch
The LG Switch app helps optimize your monitor for work and everyday use on a PC. Manage windows and smart functions with your keyboard and mouse, switch between PC and webOS with shortcut keys, and arrange apps within a single input using mapped hotkeys.